My two driving forces in life from a young age were to run my own business and have a positive influence on others. Like many fine women I know, I’ve always had to work hard for what I wanted. I’m a native
I spent five years working closely with pharmaceutical companies, doctors, and others in the medical field. I would work on rating scales for doctors. The scales looked like a poster with a number of images. The scales show progressive improvement from ‘before’ to ‘after' for Botox injections, plastic surgery, etc. The images are altered to match a grading system that the doctors validate. The grading would range from zero to five, for example, with five showing a severe case of improvement. There was such an intense process that these scales went through to be approved, but the process made me feel insecure and very critical on my skin and body. I always judged men and women's features based on my current project and ended up comparing myself to others. It was mentally exhausting!
For example, I would take my photo; they used my face model for a few scales. So here I am, working on my face for hours, removing and adding wrinkles according to the scale. I would have to create the scale in stages of wrinkles from none to severe. Every day at home I would critique my face! I couldn’t get the imperfections out of my head and couldn’t get away from the mirror fast enough. I was always dissecting my face and my features. It was a vicious cycle that I am happy to be out of, yet thankful for at the same time because the end result was Identity.
Being a woman with many interests, and all the same concerns as my female counterparts, I relied on the media for information that could help improve and inspire my life. Through my own discontentment with all the in-your-face ads and useless information about diet fads, fashion trends, and celebrity gossip found in other magazines - Identity was born. I believe our role models should be in our everyday lives; not photo-touched fashion plates on a page. Identity is my gift to every woman, for being who she is, and the best that she can be. I hope you check it out and enjoy it.